The “Townhall” placed central to the main circulation and elevators, showcases culture and history through three major design features. First, a 30-foot digital timeline wall that displays firm history, growth, and milestones. Second, a “Division Partner” digital wall that showcases business acquisitions and partners, and most prominently, a back-lit stage displaying vehicles of varying sizes. These vehicles represent the unique “Violent Execution” market strategy which focuses on tackling a market opportunity quickly then the continued refinement of the products during future phases to stay ahead of the competition. This concept is represented physically in the Townhall by the progression from a skateboard (initial concept) to a scooter, a bike, a motorcycle and finally to a Mini Cooper (the refined, finished product). The Townhall plays a central role in the new corporate home, its history and serves as a collaboration hub for both visitors and staff alike.

With a headcount of over 790 people on two floors, and expansion plans to over 1,000 people, the HQ also includes two, large boardrooms, seven conference rooms of various sizes, eight huddle rooms that each seat eight people, five private pods, 14 small 2–3-person breakout/huddle rooms, and two training rooms. The largest, a massive 3,500 SF space can easily seat 84 people, classroom style. Every room is equipped with state-of-the-art audio video capabilities. The main breakroom was positioned close to the large training room with direct access to the exterior covered seating and pop-up vendor area.